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Brick’s pizza ditched delivery apps and saved $234k

Last edited: June 23, 2025
Brick’s pizza owner Matt Brick smiles after ditching delivery apps and switching to Slice.

Slice’s small business-friendly pricing and 24/7 support helped this once low-tech shop thrive.

SETTING THE TABLE

Through elbow grease and pizza grease, Matt Brick built his shop into a Centreville, VA staple. Recessions and trendy new restaurants came and went, but the extra-cheesy pies at Brick’s Pizza stood the test of time.

When online ordering replaced standing in line, Matt needed outside help to adapt. Sadly, after years of hard work, DoorDash‘s pricing threatened to topple his business.

THE CHALLENGE: KEEPING CUSTOMERS SATISFIED

Matt saw delivery apps as a necessary evil. He didn’t want to pay sky-high commissions, but he didn’t have the tech savvy to give his regulars online ordering. DoorDash promised him new customers, plus promotions that would help him stand out from the competition. Instead, he lost the trust of his regulars and lost new customers to other restaurants on the platform.

THE SOLUTION: DRIVING LOYALTY WITH SLICE

With Slice, Matt was able to use his own reliable drivers and keep his business thriving with industry-low fees. We provided Brick’s Pizza with a customized website that allowed him to own his data and automate marketing to keep customers reordering. The end result? Better service for customers and a bigger bottom line for Matt.

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“I don’t want someone else handling my product. Slice gives me full control, 24/7 support, and the tools I need to thrive as a pizzeria owner.” —Matt, Owner, Brick’s Pizza

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OUR MISSION
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.
OUR MISSON
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.

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