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The importance of creating a strong brand for your shop

Last edited: June 23, 2025

We stopped by Brooklyn Square Pizza to meet with the owner, Peter Grippo. His expansive menu includes “The Dream” and his famous upside-down Brooklyn square pie, which was rated an impressive 8.9 by Dave Portnoy.

Peter shares how family recipes and community feedback fuel the menu’s innovation, from crispy, pillow-like crusts to bold flavors like his bang-bang sauce and house-made vodka sauce. Outside of pizza, he also expanded the Brooklyn Square Pizza brand by creating its very own soda line.

Peter’s passion extends beyond the menu — he’s building a legacy for his family, with plans for his son to join the business. His focus on growth and quality service is matched by a commitment to hiring staff with respect, experience, and initiative. Peter told us that customers travel state lines just to try his pizza, and now we understand why.

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OUR MISSION
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.
OUR MISSON
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.

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