Online ordering is an integral aspect of running a successful pizza shop. Customers primarily end up on a shop’s website because they either want to order or want to view the menu. But too many shops overlook the importance of optimizing this online ordering experience.
There’s a big difference between a website that can technically take online orders and one that is made to get as many orders as possible. It’s like the difference between a brand new Ford Mustang and a 20-year-old Honda Civic. Sure, both can get you from one place to another. But one is built for speed and a great experience, while the other just gets the basic job done.
THE QUICK BITE:
Not all online ordering solutions are created equal. Your website should be optimized for an easy experience that quickly takes customers to checkout.
Website creation and hosting
Before your shop can even take online orders, you need a website. You have a few choices for creating and hosting a website. You can A. Hire someone to build it from scratch, B. Use a service with templates that may or may not include online ordering, or C. Pick a solution made specifically to get the most online orders.
Hint: You probably want to go with Option C.
Good websites = higher conversion rates
A well-designed website is super important, especially in the competitive restaurant business. Good websites work well on both desktop and mobile, showing off your brand and menu in an organized and familiar way that’s easy to use.
Customers expect a smooth, simple experience. And the perfectly designed website can make the difference between a customer ordering and them leaving to order from a competitor down the street.
Smart Ordering Buttons
You may already have a great website you love that isn’t necessarily optimized for online ordering. We get it. That’s why you can add Smart Ordering Buttons to get online orders without changing your current website design.
These buttons are small bits of code that subtly stay with customers as they browse from page to page, so ordering is only one click away. They’re made to catch eyes and smoothly guide customers through the whole ordering process for more orders and repeat business.
One unified ordering experience
Imagine if your shop had multiple registers with different ways to order. Customers would be confused about where to go. That’s exactly what happens when you have too many ordering options on your website.
By combining all the ordering into one place, you simplify it for both customers and your staff. Offering one smooth ordering process gets rid of confusion and drives efficiency, making customers happier overall.
You got into the pizza business, not the website business. That’s why Slice will gladly handle this for you and customize it to match your shop’s look. And, if you already have a website you love, you can keep it. That’s what our Smart Ordering Button is for. One simple bit of code can turn your current website into an order conversion machine.