Tommy Brockert, the passionate founder of La Sorted’s Pizzeria in Los Angeles, has an inspiring story that began with humble pizza parties for friends and family. When the COVID-19 pandemic disrupted his previous business, Tommy turned to his newfound love for making pizzas—a decision born out of necessity and resilience.
Opening a pizzeria wasn’t without challenges. Tommy highlights the patience required to build a loyal customer base, a task that even four years later presents hardships—for example, due to its tucked-away location, some people don’t even know the shop exists. “Believing in yourself and hunkering down,” Tommy shares, is key to overcoming these hurdles.
For aspiring business owners, Tommy offers heartfelt advice: take a deep breath and evaluate if you’re ready for the commitment. Reflecting on his own experience of signing a ten-year lease, he stresses the importance of diving in with complete belief in yourself. “If you’re going to do it, do it with full conviction.”
To the customers who’ve supported La Sorted’s along the way, Tommy sends his gratitude, expressing excitement for the future of his pizzerias, including a brand new location that recently opened in the Chinatown neighborhood of Los Angeles.
Tommy’s journey is a testament to turning challenges into opportunities and the power of community support in making dreams a reality.