Most pizzerias don’t know that if you’re already pulling in around $1M annually, there’s an additional $35,000 sitting there for the taking.
There’s no secret formula. You don’t need to add another location, raise your prices, or spend money on advertising.
All you need to do is tighten up operations and improve how your orders are taken– especially through pizza online ordering.
This additional $35,000 is already there. The only question is whether you’re picking it up or leaving it on the table.
Q: Where Is the Money Hiding
A: Your website.
The average $1M pizzeria processes about 2,900 orders per month through walk-ins, phone calls, pizza online ordering, and third-party apps.
Here’s what most owners don’t realize:
- The average online order is about $42
- The average phone or register order is about $28
That’s a $14 difference per order just because of the channel.
And here’s how most shops get orders:
- ~70% come in by phone
- ~20% are online
- ~10% are walk-in
The problem is, most of those online orders are coming from third-party apps (UberEast, DoorDash, etc.), not a pizzeria’s own direct channel (website). That means they’re missing out on the full value of pizza online ordering and losing around 30% of their profit on each order .
Q: What Changes When a Pizzeria Uses Slice
A: Orders increase. Profit goes up.
When a $1M pizzeria uses Slice, two very specific things happen in 12 months:
- Online orders increase by about 5% annually
- Phone orders increase by about 60 orders per month
The Online increase from pizza online ordering: +$14,616/Year
A 5% increase in online orders for a $1M shop equals roughly 348 additional online orders per year.
At an average online order value of $42, that’s:
348 orders × $42 = $14,616 in new annual revenue
No discounts required. No new staff. No extra square footage.
Just better pizza online ordering behavior.
The Phone Increase: $20,160 More Per Year
Slice makes answering the phone easier and more efficient, because we answer it for you.
For a $1M shop, Slice drives about 60 additional phone orders per month, or 720 per year (complete with cross-sells and bundles).
If the average phone order value is $28, that adds up to:
720 orders × $28 = $20,160 in additional annual revenue
Add it up:
Online lift: $14,616
+ Phone lift: $20,160
Total annual revenue increase: $34,778
How This Revenue Is Actually Real
This $34,778 doesn’t come from:
- Paying higher delivery fees
- Running constant promotions
- Spending more on ads
- Hiring more staff
It does come from:
- Higher average order values
- More efficient order flow
- More repeat customers ordering directly through pizza online ordering
- Less friction for customers who already want your pizza
What This Means for Your Pizzeria Profit
Pizzerias operate on about a 15% profit margin.
On a $1M shop, that’s roughly $150,000 in profit per year.
On average, Slice improves profitability for pizzerias at this level by about 2.5% annually, which equals $25,000 more profit per year.
That means the $34,778 in new revenue is actually real money you can use to:
- Pay yourself more
- Hire help
- Replace equipment
- Sleep better
The Question Isn’t “Can This Happen?”
A look inside Slice:
- 100,000+ consumers order pizza every week through the Slice app
- Slice sends ~3,000 marketing emails and texts per week on behalf of each shop
- The Slice app adds ~24% more monthly orders for shops using it
- Over 8,000 pizzerias rank #1 on Google through Slice
- The average Slice pizzeria does over $1M in annual sales
This is what is already happening.
The real question is…
Are You Leaving Money on the Table?
If your shop is still:
- Phone-heavy
- Third-party dependent
- Short-staffed
- “Busy but not profitable”
You’re already doing the hardest part of running a pizzeria: making great pizza.
You’re just not getting paid what your effort is worth.
$34,778 more a year should be yours. The math tracks. And it’s available to shops that make it easier for customers to order through pizza online ordering, spend more per order, and come back again.
So the question is… Do you want an extra $34,778 a year, or not?