Refer a pizzeria, earn $1,500! Learn more.
slice logo
LOGIN LEARN MORE
LEARN MORE

How Biga used Slice to unlock $1.7M in pizza sales

Region:
 Cedar Grove, NJ
Pain Point:
 Launching a brand-new pizzeria concept from scratch
Region:
Cedar Grove, NJ
Pain Point:
Launching a brand-new pizzeria concept from scratch
Key products used:
  • Phone Ordering
  • Online Ordering
  • Point of Sale
  • Pizza Boxes
  • Automated Marketing
+$1.77M
Total Gross Sales
3,400
Avg Monthly Orders
+21%
AOV vs 3rd party
68K+
Total Orders

The Challenge

Vinnie at Biga took over a former Italian spot in Cedar Grove, NJ with a vision bigger than pizza: a full restaurant with a pizza counter up front, a dining room in the back, to serve up lobster ravioli alongside Sicilian slices. But building a brand-new concept meant starting from scratch with no customers, no reputation, and no room for error.

  • No existing customer base
  • Complex dual-concept (pizzeria + restaurant)
  • 3rd party platforms eating into margins with every order

The Solution

Vinnie went all-in with Slice from day one, onboarding five key products: Register POS in-shop. Online Ordering and Phone Ordering to capture every customer. Automated Marketing to keep them coming back. And Slice custom pizza boxes to reinforce the brand on every delivery.

  • Full Slice integration from day one
  • Register + online channels unified under one system
  • Automated Marketing turning shop consideration into repeat customers

The Results

Before Slice

  • No established customer base
  • 3rd party platforms taking a cut of every online order
  • No unified system to manage both counter and dining room

With Slice

  • Every order channel covered
  • 21% higher AOV on Slice vs 3rd-party platforms ($23.04 vs $18.97)
  • 3K+ in average monthly orders across register + online
+$1.77M
Total Gross Sales
3,400
Avg Monthly Orders
+21%
AOV vs 3rd party
68K+
Total Orders
“[Slice puts] everything right in front of me. The customer calls [Slice’s] call center, they put the order in, and while they’re doing that, I am giving the customers a better experience.”
— Vinnie, Biga Pizzeria & Ristorante
Biga Pizza logo

Be the next success story

Slice family members get more orders and make more money.
SMS
By submitting, you agree to receive marketing communications from Slice in accordance with our Privacy Policy.
PRODUCTS
Online ordering Phone ordering Point of sale Custom website Slice App Pizzeria marketing Backup delivery drivers Take phone orders in Spanish Pizza boxes
RESOURCES
Blog Podcasts Knowledge Hub
FOR OWNERS
Download Owner's App Login to Owner's Portal Refer a pizzeria
COMPANY
About Slice Careers
OUR MISSION
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.
Stay in the know about all things pizza!
Get tips, trends, and tools to help your independent pizzeria thrive — straight to your inbox.
OUR MISSION
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.

© Copyright 2026 Slice Solutions, Inc.   |   Do Not Sell My Personal Information   |   Privacy   |   Terms and Conditions   |   SMS Terms

Stay in the know about all things pizza!
Get tips, trends, and tools to help your independent pizzeria thrive — straight to your inbox.