How Nino's built $4M+ in online sales with Slice

Region:
 Hillsdale, NJ
Pain Point:
 3rd party marketplaces taking customers
Region:
Hillsdale, NJ
Pain Point:
3rd party marketplaces taking customers
Key products used:
  • Online Ordering
73K+
Orders fulfilled
$4M+
Online sales
$37K+
Avg. online revenue/mo
4.93★
From 11K+ reviews

The Challenge

Anthony from Nino’s Pizza & Restaurant had built something real; 30 years of community, a loyal neighborhood following, and a menu with genuine personality. But third-party platforms were taking a cut of every order. Keeping direct ordering front and center meant fighting for every customer against apps with bigger marketing budgets.

The Solution

Since enlisting Slice as the primary ordering channel in April of 2017, Nino’s has been able to keep more of every dollar while building stronger, direct relationships with customers. The shop leaned into their TikTok presence, a personality-fueled menu, and a charismatic owner to truly set themselves apart. And Slice was the engine that helped make sure it all ran smoothly.

The Results

Before Slice

  • Third-party platforms taking a cut of every online order
  • No unified direct ordering channel
  • Brand dependent on third-party visibility

 

With Slice

  • 100% of direct online sales flowing through Slice, with zero commission split
  • 4.93-star rating across 11,710 reviews (one of the highest-rated shops on the Slice)
  • Named Slice’s inaugural Golden Slice ‘Keep Local Thriving’ Award winner

 

73K+
Orders fulfilled
$4M+
Online sales
$37K+
Avg. online revenue/mo
4.93★
From 11K+ reviews
“Slice has mastered the problems of the local pizzeria.”
— Anthony, Nino’s Pizza & Restaurant
Ninos Pizza Logo

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OUR MISSION
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.
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OUR MISSION
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.

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Stay in the know about all things pizza!
Get tips, trends, and tools to help your independent pizzeria thrive — straight to your inbox.