5 Reasons a Better App (and Marketing Strategy) is a Must for Your Pizzeria
The Challenge of Building a Profitable Pizzeria Marketing Strategy
“Being a successful pizzeria takes more than just making the best pizza,” one shop owner told Slice. “It takes all the pizza marketing ideas in your toolbox working at full capacity to make money. But between that and actual pizza-making, it’s tough.”
One component of a solid pizzeria marketing strategy includes being on a mobile app that actually puts your shop front and center and helps you create loyal customers.
“But DoorDash and Uber Eats feature me, and I get orders through them!”
Sure. But do those apps actually help local businesses grow?
The truth is:
They take up to 30% commission fees on all pizza sales
They give you no access to customer data
One-time orders through these apps don’t build loyalty with potential customers
Instead, you need to deploy marketing tactics that actually help you increase profit, build relationships, and boost repeat orders.
How? Keep reading.
How Third-Party Apps Hurt Your Pizzeria’s Growth
Uber Eats, Seamless, and DoorDash aren’t designed for a pizza restaurant to succeed. Every time your customer orders through them:
You lose up to a third of your revenue.
You lose ownership of your customer relationship.
You lose repeat business when the app redirects customers elsewhere.
This, combined with the commission fees they take and customer information they gatekeep, you end up paying to advertise on someone else’s platform and lose your customers in the process, which results in a less-than-ideal marketing plan.
A strong pizzeria marketing strategy includes with owning your brand, your data, and your customer base.
This is Slice: The App That Creates Loyalty for Your Pizzeria (plus so much more)
We get it. If you’re not using DoorDash and Uber Eats, how will you get orders?
How do you deploy a pizzeria marketing strategy that helps you drive repeat orders, create a loyal fanbase, and allows you to stay in touch with your customers?
We created the Slice app to solve two issues most pizzerias have with their marketing strategy:
Get new customers in the door – let people discover your pizza for the first time.
Keep them coming back – stay visible so customers reorder again and again.
Here’s how it works:
When a customer opens the Slice app, they don’t scroll through dozens of competing restaurants. They see your shop with your menu items front and center.
What does this actually mean for your pizzeria?
Two-tap reorders that drive repeat business from current and new customers
Zero commission fees eating into your pizza business profit
Higher average tickets from loyal customers
Customer data that belongs to you, not an algorithm, making it easier for you to keep in touch with your fans (email marketing, sms text messages, coupons and promos, etc.)
In so many words, it’s what Dominoes and all the big chains have, but made for the independent pizza shop.
Here’s a short list on how this all works.
5 Ways to the Slice App Strengthens Your Pizzeria Marketing Strategy (where the other apps fall short)
1. Keep Up to 30% More on Every Order
Profit is the foundation of a strong pizza marketing strategy.
Orders placed through the Slice app, your storefront, your online ordering system, or Google go straight to you, with no middleman taking their cut.
That’s up to 30% more profit per order staying in your pocket.
In action: A pizzeria processing $25,000 a month in online orders can save over $7,000 in fees by switching to Slice. That’s real money you can reinvest in more restaurant marketing, community sponsorships, online reputation management, social media, your staff, and other pizza industry-related tactics.
2. Turn First-Time Buyers into Loyal Fans
Good marketing builds relationships.
Every time a customer uses Slice to order from your pizzeria, the app remembers. So, the next time they open Slice, your shop is front and center and always top of mind.
This results in:
More frequent reorders
Higher average spend (loyal customers order about 11% more on average)
Fewer competing menus pulling them away
Free 24/7 support for your pizzeria customers
Automated email, text, and push marketing
Built-in loyalty perks (free pizza!)
This built-in loyalty loop turns one-time buyers into repeat customers: the foundation of long-term growth.
3. Grow Order Value Through Smart Reorders
Smart ordering tools that boost your average ticket automatically aren’t just a nice-to-have - they’re essential.
So, what exactly are smart ordering tools? Let's break it down:
Smart ordering tools make reordering effortless. Loyal customers can order their favorites in just two taps.
Smart tools suggest drinks, desserts, extra toppings based on each customer's past orders
The Slice App does both, taking the guesswork out of understanding your customers and turning their past habits into more sales for your shop. The result?
More upsells and combos
Larger family or group orders
More consistent revenue from repeat customers
Potentially for referral orders from happy customers
BONUS: Many pizzerias using Slice have seen average ticket sizes nearly double compared to in-store purchases.
4. Build Loyalty Automatically
Apps like Uber Eats and DoorDash make customers loyal to them, not you.
We flip that model completely. Customers earn rewards, points, and perks directly with your shop, ultimately strengthening loyalty to your pizzeria, not just a marketplace.
And loyal customers are both consistent and valuable. They spend 11% more on average and are more likely to recommend your pizzeria to friends and family.
5. Own Your Brand, Customers, and Data
Every order through Slice belongs to you.
You get access to your customer data (order history, preferences, contact information), so you can run your own daily, weekly, monthly, limited-time promotions and build meaningful relationships. (Bonus: if you need help with promotions, we have you covered there, too.)
This is how your pizzeria marketing strategy becomes a true growth engine, powered by ownership and, most importantly, independence.
Start Building a Smarter Pizzeria Marketing Strategy Today
You’re not just another name in a crowded delivery app. You’re a local favorite with a loyal community that deserves to keep growing.
Stop paying to lose customers, and start using a pizzeria marketing strategy designed for your long-term success.
Talk to Slice today to get started.
