Supporting local communities: A spotlight on Matthew Jackson of Pulio Pizza
In a recent episode, I had the privilege of talking with Matthew Jackson, owner of Pulio Pizza in Knoxville, Tennessee. Matthew shared the inspiring story of his efforts to bring his community together in the wake of a devastating hurricane that recently hit the South. Despite being a relatively new business in Knoxville, Matthew’s commitment to helping others quickly became a source of strength and support for his neighbors.
A Local Business Making a Difference
Matthew and his team at Pulio Pizza didn’t wait for others to step up — they jumped in, organizing donations of food, water, and money to help those affected by the storm. Matthew’s background as a long-time Floridian gave him unique insight into the needs of communities facing disaster, so he reached out immediately. Within hours, he connected with local officials, coordinated efforts, and with the help of other local businesses, started delivering food and essentials to first responders and families in need.
The Challenges and Rewards of Giving Back
In our conversation, Matthew opened up about the challenges of navigating relief efforts as a small business owner. As an independent operator, he has the flexibility to make decisions quickly like closing for the day to cook meals for affected families. However, he also faced criticism from those outside his area who didn’t understand his focus on helping his immediate community
Despite these challenges, Matthew’s actions highlighted the value of supporting local businesses. He emphasized how small, independent restaurants are often the first to step up during hard times. “Big chains might have the resources, but it’s the locals who know their neighbors’ needs,” he said.
Building a Legacy Beyond Pizza
Pulio Pizza is more than a pizzeria — it’s becoming a cornerstone of community support in Knoxville. Beyond his relief efforts, Matthew keeps things exciting by offering unique menu items, including his daily "Pie of the Day" and the fan-favorite "Pizza Roulette" where customers leave their order to chance and Matthew’s creativity. These inventive offerings set Pulio Pizza apart, drawing in customers who want a one-of-a-kind experience.
As Matthew reminds us, local businesses aren’t just part of the community — they are the community. His story encourages us all to look beyond the pizza and see the bigger picture: supporting our neighbors, lifting each other up, and, sometimes, stepping up when it matters most.
If you want to support Pulio Pizza’s ongoing relief efforts, visit their website or follow them on social media for donation options.
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