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For the love of independents.

We help independent pizzerias make more money so they can grow and stay open for years to come.

+

Pizzerias supported

$ M+

Saved by shops

States served

OUR MISSION

Pizzerias are at the heart of our communities.

At Slice, we believe the best moments in life happen around pizza — birthdays, game days, family dinners. Neighborhood pizzerias make those moments possible. But in a world of chains and delivery apps that charge too much and care too little, independent shops often struggle.

Our mission is simple: empower independent pizzerias with the tools they need to be profitable, sustainable, and thriving in every community they serve.

founded in 2010

Marinara in our blood.

See those three guys at the counter? That’s Ilir Sela’s uncle, grandfather, and father. Ilir grew up in his family’s pizzerias, watching their shop — and others like it — compete against chains with bigger budgets, marketing power, and franchise support. In 2010, he started a business with a simple idea: what if independent pizza shops worked together instead of alone?

Today, Slice supports thousands of independent pizzerias across all 50 states.

WHAT SETS US APART

Big chain advantages. Independent spirit.

Technology

Online ordering, phone, and POS systems built for local pizza shops.

Marketing

Customer reach and loyalty programs that help you grow.

Buying Power

Wholesale pricing on boxes and supplies through our collective network.

Support

24/7 phone answering in English and Spanish. You're never alone.

SLICE TODAY

Our team and tools help every part of your pizza shop.

Shop owners trust us to take care of ordering, operations, and customer service. We help owners run their business on their own terms, but never alone.

Phone Ordering

We answer your phones 24/7 and take orders in both English and Spanish.

Online Ordering

We build you a great customer website so customers can order directly from your shop, not third-party apps.

Custom Pizza Boxes

We allow you to order bulk or custom wholesale pizza boxes with simple pricing and reliable on-time delivery.

Marketing

We send emails, texts, and app messages that bring your customers back for more pizza.

Support and Community

Never go it alone — we handle support and connect you with other pizza shop owners to share ideas, learn, and grow.

MEET THE SLICE TEAM

A proven team.

Our leaders have years of experience in technology, finance, and restaurants, and they all share one goal: to help independent pizzerias win.

Ilir Sela

Founder and Chief Executive Officer

A serial entrepreneur and third generation pizza person, Ilir combined his industry knowledge and passion for technology to build Slice.

Loren Padelford

Chief Revenue Officer

Overseeing Slice's go-to-market teams, Loren brings his extensive tech experience including productive stints at Shopify, BILL, and Podium.

Lauren St.Clair

Chief Financial Officer

Lauren brings 20+ years of experience across startups and multinationals. she previously served as CFO at NerdWallet, eBay, and StubHub.

Amy Goldfinger

Chief People Officer

Amy has led people teams for and advised major corporations and early-stage tech companies alike, most recently at Walmart.

TRUSTED BY

Want to learn more?

We’re always happy to talk pizza.

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PRODUCTS

Online ordering Phone ordering Point of sale Custom website Slice App Pizzeria marketing Backup delivery drivers Take phone orders in Spanish Pizza boxes

RESOURCES

Blog Podcasts Knowledge Hub

FOR OWNERS

Download Owner's App Login to Owner's Portal Refer a pizzeria

COMPANY

About Slice Why Slice Careers

OUR MISSION

We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.

Stay in the know about all things pizza!

Get tips, trends, and tools to help your independent pizzeria thrive — straight to your inbox.

OUR MISSION

We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.