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slice logo

For the love of independents.

We help independent restaurants make more money so they can grow and stay open for years to come.

+

Restaurants Supported

$ M+

Saved by Shops

States Served
OUR MISSION

Independents are at the heart of our communities.

pizza in our communities
At Slice, we believe the best moments in life happen around the table — birthdays, game days, family dinners. Neighborhood restaurants make those moments possible. But in a world of chains and delivery apps that charge too much and care too little, independent shops often struggle.
Our mission is simple: empower independent restaurants with the tools they need to be profitable, sustainable, and thriving in every community they serve.
marinara in our blood
founded in 2010

Born local.

See those three guys at the counter? That’s Ilir Sela’s uncle, grandfather, and father. Ilir grew up in his family’s pizzerias, watching their shop — and others like it — compete against chains with bigger budgets, marketing power, and franchise support. In 2010, he started a business with a simple idea: what if independent pizza shops worked together instead of alone?
ilir-billys
Today, Slice supports thousands of independent restaurants across all 50 states.
WHAT SETS US APART

Big chain advantages. Independent spirit.

Technology
Online ordering, phone orders, and POS systems built for pickup and delivery restaurants.
Marketing
Customer reach and loyalty programs that help you grow.
Buying Power
Wholesale pricing on supplies through our collective network.
Support
24/7 phone answering in English and Spanish. You're never alone.
SLICE TODAY

Our team and tools help every part of your shop.

Shop owners trust us to take care of ordering, operations, and customer service. We help owners run their business on their own terms, but never alone.

Phone Ordering

We answer your phones 24/7 and take orders in both English and Spanish.

Online Ordering

We build you a great customer website so customers can order directly from your shop, not third-party apps.

Supplies

We allow you to order bulk wholesale pizza boxes and other goods with simple pricing and reliable on-time delivery.

Marketing

We send emails, texts, and app messages that bring your customers back for more meals.

Support and Community

We handle support and connect you with other restaurant owners to share ideas, learn, and grow.

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MEET THE SLICE TEAM

A proven team.

Our leaders have years of experience in technology, finance, and restaurants, and they all share one goal: to help independents win.
Ilir Sela
Founder and Chief Executive Officer
A serial entrepreneur and third generation pizza person, Ilir combined his industry knowledge and passion for technology to build Slice.
Lauren St.Clair
Chief Financial Officer
Lauren brings 20+ years of experience across startups and multinationals. she previously served as CFO at NerdWallet, eBay, and StubHub.
Amy Goldfinger
Chief People Officer
Amy has led people teams for and advised major corporations and early-stage tech companies alike, most recently at Walmart.
TRUSTED BY
companies trust Slice

Want to learn more?

We’re always happy to talk.

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Want to talk to someone right now? (877) 879-0826
PRODUCTS
Online Ordering Phone Ordering Point of Sale Custom Website Slice App Marketing Backup Delivery Drivers Take Phone Orders in Spanish Pizza Boxes
RESOURCES
Blog Podcasts Knowledge Hub
FOR OWNERS
Download Owner's App Login to Owner's Portal Refer a Restaurant
COMPANY
About Slice Why Slice Careers
CONTACT US
OUR MISSION
We believe local restaurants deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent restaurants, empowering them to build profitable businesses and remain at the heart of our communities.
GET INSIGHTS AND UPDATES FOR GROWING YOUR SHOP.
OUR MISSION
We believe local restaurants deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent restaurants, empowering them to build profitable businesses and remain at the heart of our communities.

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