In today’s digital age, online ordering has become a game-changer for pizza shops. Not only does it streamline the ordering process, but it also provides a unique opportunity to increase revenue through upselling.
Understanding online ordering is essential for all pizza shop owners. Let’s explore how this modern convenience can significantly impact your bottom line.
Easy browsing leads to higher orders
One of the biggest advantages of online ordering is that it allows customers to easily browse your entire menu. When customers call to place an order, they often stick to their regular choices. However, with an online menu, they can see all the available options, including appetizers, sides, desserts, and drinks. This visibility encourages them to try new items and add more to their order, increasing the overall ticket size.
For example, Billy’s Pizza & Pasta saw a remarkable increase in sales by adopting online ordering. Their revenue jumped by eight times, thanks to customers exploring and adding more items to their orders online. This success story highlights the power of online ordering in boosting revenue for pizza shops.
Strategic upselling opportunities
Online ordering platforms are designed to facilitate upselling. They can suggest additional items based on what the customer has already selected. For instance, if a customer orders a pizza, the system might recommend a side of garlic bread or a dessert at a discounted price. These prompts are effective because they appear at the right moment when customers are already in the buying mindset.
Additionally, online ordering systems can highlight special deals and combos, making it easy for customers to see the value in adding more items to their cart. This strategic upselling can significantly increase your average order value and, consequently, your revenue.
Personalized customer experience
Online ordering also allows for a more personalized customer experience, which can lead to higher sales. By analyzing customer data, you can send targeted promotions and recommendations to repeat customers. For example, if a customer frequently orders a specific type of pizza, you can offer them a special deal on that pizza or suggest a new topping to try. Personalization makes customers feel valued and more likely to take advantage of special offers, boosting your revenue in the process.
Get more upselling opportunities with online ordering
Incorporating online ordering into your pizza shop’s operations is a proven strategy to increase revenue through upselling. Make it easy for customers to browse your full menu, leverage strategic upselling prompts, and offer personalized recommendations.
Just like Billy’s Pizza, your shop could experience impressive growth by embracing online ordering.