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How Domino’s does data — Scott Sokoloff

Last edited: June 23, 2025

Our guest this time is Scott Sokoloff, the former head of analytics at Domino’s. He’s a big believer in data-driven decisions, building customer relationships, and using both to succeed in food.

Listen in for order-timing insights, business questions you should consider, and whether to focus on new or old customers.

Follow Scott @scottsoko.

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We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.
OUR MISSON
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.

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