Make it even easier for customers to order from your shop with the new Slice app! Learn more.

Inside Square Pizza Company: The art of Detroit and Beach-Style Pizza in San Diego

Last edited: June 23, 2025

Nestled in sunny San Diego, Square Pizza Company stands out with its unique take on pizza-making. This isn’t your typical pizza joint—Frederico and his team blend New England roots with Southern California vibes to create something truly special.

A Slice of History

Frederico’s journey began with a love for pizza that took him from a summer job to opening his own pizzeria. After years of mastering the craft in New England, he and his partner brought their expertise to San Diego, adapting their offerings to the local scene.

Unique Pizza Styles

Square Pizza Company specializes in Detroit-style pizza, Sicilian pies, and an innovative take on Beach-style pizza. Beach-style, a rolled-out Sicilian, boasts a thin, crispy crust with flaky layers. Frederico’s “upside-down” pizza, inspired by Brooklyn’s famous pizzerias, places cheese below the sauce for a deliciously unique flavor and texture.

Brazilian Inspiration

Not stopping at pizza, the team brings a taste of Brazil to San Diego with authentic cheese bread. Using tapioca flour and traditional techniques, they create gluten-free snacks that are as nutritious as they are tasty.

Behind the Scenes

The secret to their success lies in their attention to detail. From custom-made pans sourced from New Hampshire to dough crafted with high-quality King Arthur flour, Frederico ensures every bite reflects their dedication to quality. Their WP deck oven, a state-of-the-art piece of equipment, helps achieve the perfect bake for every style of pizza.

Running a Tight Ship

Frederico emphasizes the importance of maintenance and efficiency. Whether it’s shredding cheese daily, managing delivery through DoorDash, or ensuring equipment longevity, Square Pizza Company operates with precision. Frederico also offers advice to aspiring pizzeria owners, encouraging them to embrace hard work and the multifaceted nature of the business.

A Must-Visit Spot

Whether you’re a local or visiting San Diego, Square Pizza Company is a destination for pizza enthusiasts. With its blend of traditional techniques, innovative recipes, and warm hospitality, it’s no wonder Frederico’s pizzeria is a favorite in the community.

Categories:
/ / /
Please enter your email below, to subscribe to our blog mailing list:
OUR MISSION
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.
OUR MISSON
We believe local pizzerias deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent pizzerias, empowering them to build profitable businesses and remain at the heart of our communities.

© Copyright 2025 Slice Solutions, Inc.   |   Do Not Sell My Data   |   Terms and Conditions   |   Privacy   |   Terms and Conditions
Manage Preferences