How Slice helped Petey’s Pizzeria turn loyalty into momentum (and get time back)

When an independent pizzeria builds deeper customer loyalty while simplifying day‑to‑day operations

This is a Slice Family Story

Steve Bulus, owner of Petey’s Pizzeria in Warren, MI, runs a community‑driven shop where repeat customers are core to the business. As the pizzeria grew, keeping service smooth, customers loyal, and operations efficient was a must.

Then Steve met Slice.

With Slice as their partner, Petey’s was able to:

• Drive repeat business through Slice Family Membership
• Streamline ordering with integrated Online Ordering and POS
• Reduce operational friction during rushes
• Stay focused on customers, food, and consistency

The partnership with Petey’s Pizzeria shows how Slice helps independent pizzerias turn loyalty into sustainable growth, and simplify day-to-day operations.

• Family Membership
• Online Ordering
• POS

With Slice powering loyalty, ordering, and in‑shop technology, Petey’s can deliver a smoother experience for both customers and staff, day in and day out.

Ready to partner with Slice? 

• Increase online orders and keep up to 30% more with Online Ordering
• Get more orders and make more money with Family Membership
• Explore more Slice success stories and other valuable content on The Slice blog
• This is why Slice exists

Slice keeps local pizza thriving.

We give independent pizzerias the same tools as the big chains, without taking away their independence. Through smarter technology, better marketing, and more efficient day-to-day operations built specifically for independent pizzerias, Slice helps owners build profitable businesses and stay at the heart of their communities.