Imagine a hungry customer browsing your menu, their eyes searching for the perfect slice. What catches their attention? A mouthwatering image of a cheesy masterpiece, a tempting discount on their favorite pie, or maybe a suggestion for an irresistible upgrade?
These elements should not be afterthoughts — they should be carefully crafted to enhance the customer experience and ultimately boost sales. That’s why your digital menu is crucial for your shop’s success, whether it’s on your website or another platform.
Here’s how you can optimize your menu to score even more orders:
Include quality photos of every dish
You eat with your eyes first, and the data says this is even more true in the digital world. Entice customers to order with high-quality, drool-worthy pictures of your pizza.
Remember: Menu items with photos get over 8% more orders. Consider having a staff member take pics of every dish on your menu, because that extra bit of effort could pay off big time.
Menu design, discounts, and special offers
Presenting your menu effectively is crucial for increasing sales. Displaying your best or most popular items first can convert potential customers into ordering customers.
Also, everyone loves a good deal, so be sure to showcase special offers like BOGO deals, combo discounts, or promotions for loyal customers on your menu.
Pro tip: Our data shows that “free delivery” is the best-performing offer.
Upselling opportunities
Menu optimization isn’t just about attracting customers; it’s also about maximizing each sale. By automatically suggesting larger sizes, extra toppings, or add-ons, you can increase your average order value and increase your revenue effortlessly.
Real-time menu management
Agility is key. With real-time menu management, you can make instant updates, add new items, or remove out-of-stock offerings without missing a beat. This ensures that your customers always have access to accurate information, leading to higher satisfaction and fewer order errors.
Your digital menu is super important — make sure it includes high-quality photos, enticing descriptions, and prominently displayed promos to drive larger orders and reorders.