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How Biga used Slice to unlock $1.7M in pizza sales

Region:
 Cedar Grove, NJ
Pain Point:
 Launching a brand-new pizzeria concept from scratch
Slice partner since:
 
Region:
Cedar Grove, NJ
Pain point:
Launching a brand-new pizzeria concept from scratch
Slice partner since:
Key products used:
  • Phone Ordering
  • Online Ordering
  • Point of Sale
  • Pizza Boxes
  • Automated Marketing
$1.77M+
Total gross sales
3.4K+
Average orders/mo
21%+
Average order value
68K+
Total orders

The Challenge

Biga took over a former Italian spot in Cedar Grove, NJ with a vision bigger than pizza: a full restaurant with a pizza counter up front, a dining room in the back, to serve up lobster ravioli alongside Sicilian slices. But building a brand-new concept meant starting from scratch with no customers, no reputation, and no room for error.

  • No existing customer base
  • Complex dual-concept (pizzeria + restaurant)
  • 3rd party platforms eating into margins with every order

The Solution

Biga went all-in with Slice from day one, onboarding five key products: Register POS in-shop. Online Ordering and Phone Ordering to capture every customer. Automated Marketing to keep them coming back. And Slice custom pizza boxes to reinforce the brand on every delivery.

  • Full Slice integration from day one
  • Register + online channels unified under one system
  • Automated Marketing turning shop consideration into repeat customers

The Results

Before Slice

  • No established customer base
  • 3rd party platforms taking a cut of every online order
  • No unified system to manage both counter and dining room

With Slice

  • Every order channel covered
  • 21% higher average order value on Slice vs. 3rd-party platforms ($23.04 vs $18.97)
  • 3K+ in average monthly orders across register + online
$1.77M+
Total gross sales
3.4K+
Average orders/mo
21%+
Average order value
68K+
Total orders
“[Slice puts] everything right in front of me. The customer calls [Slice’s] call center, they put the order in, and while they’re doing that, I am giving the customers a better experience.”
— Vinnie, Biga Pizzeria & Ristorante
Biga Pizza logo

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OUR MISSION
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