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How Johnny’s Pizza used Slice to drive $15M+ in online pizza sales (and growing)

Region:
 Cary, NC
Pain Point:
 Operational complexities with growing demand
Slice partner since:
 
Region:
Cary, NC
Pain point:
Operational complexities with growing demand
Slice partner since:
Key products used:
  • Online Ordering
  • Point of Sale
297K+
Total orders
$15M+
Gross order value
$107K+
Average gross order value/mo
3.2K+
Orders/mo

The Challenge

As a growing pizzeria in a suburban NC market, Johnny’s needed a reliable online ordering solution that could capture and retain customers without losing revenue to third-party aggregators. The challenge was finding a platform built for independents, not one that treated them like a commodity.

  • No reliable, direct online ordering channel
  • Third-party platforms eroding margin on every order
  • No customer data ownership to drive repeat business
  • Inconsistent order flow during peak hours

The Solution

Johnny’s went all-in on Slice with Online Ordering and POS from the start. The result: a fully unified digital operation that has processed 297K+ orders and $15M+ in gross order value.

  • Slice Online Ordering as the sole digital channel with no aggregator fees
  • POS integration for seamless in-store operations
  • Direct customer relationships to power repeat orders
  • 3.2K+ orders per month averaging $107K+ in monthly order value

The Results

Before Slice

✗  No direct online ordering channel

✗  Reliance on third-party platforms eating into margins

✗  No customer data to drive loyalty

✗  Unpredictable order volume

With Slice

✓  297K+ orders, 100% online through Slice

✓  $15M+ in gross online order value

✓  3.2K+ orders/month

✓  $107K+ in average monthly order value

297K+
Total orders
$15M+
Gross order value
$107K+
Average gross order value/mo
3.2K+
Orders/mo
“Anybody not using Slice is shooting themselves in the foot.”
— Johnny, Johnny's Pizza
Johnny's Pizza Logo

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