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How Mangia Pizza & Catering drove $713K in pizza sales with Slice

Region:
 Westland, MI
Pain Point:
 Reliable online ordering
Slice partner since:
 August 2019
Region:
Westland, MI
Pain point:
Reliable online ordering
Slice partner since:
August 2019
Key products used:
  • Online Ordering
  • Point of Sale
24K+
Total orders filled
20K+
Online orders placed
$713K+
Gross order value
$617K+
Gross order value (online only)

The Challenge

As a pizzeria with a strong catering operation alongside its counter business, Mangia needed a platform that could handle digital ordering reliably while keeping in-shop operations smooth. The bulk of their volume is online-first, making a direct, fee-free digital channel critical to protecting margin.

  • High online order volume requiring a reliable direct channel
  • Third-party aggregator fees reducing profitability on digital orders
  • Catering operation adding complexity to order management
  • Need to grow online presence without ceding customer relationships

The Solution

Mangia joined Slice with Complete Growth Plan, Online Ordering, and POS. Their predominantly online order mix means Slice’s direct channel is the backbone of their business. 

  • Online Ordering as the primary channel (20K+ orders through Slice)
  • Complete Growth Plan to build and reward customer loyalty
  • POS to manage in-shop and catering orders alongside online
  • Direct customer relationships with no aggregator in the middle

The results.

Before Slice

  • No direct online ordering channel
  • Third-party fees cutting into online order margins
  • Limited customer loyalty tools
  • No unified view of online and in-shop revenue

With Slice

  • 24K+ total orders, majority online through Slice
  • 20K+ online orders — 84% of total volume
  • $713K+ in gross order value over 79 months
  • $617K+ in gross order value from online orders alone
  • Complete Growth Plan building a loyal Westland customer base
24K+
Total orders filled
20K+
Online orders placed
$713K+
Gross order value
$617K+
Gross order value (online only)

I’ve never had a support system like what Slice provides.

— Laura, Mangia Pizza & Catering
Mangia Pizza & Catering Logo

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