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When Mustachio’s Pizzeria partnered with Slice to drive $3.9M in online pizza sales

Region:
 Buffalo, NY
Pain Point:
 Increasing output without sacrificing quality
Slice partner since:
 
Region:
Buffalo, NY
Pain point:
Increasing output without sacrificing quality
Slice partner since:
Key products used:
  • Online Ordering
  • Point of Sale
83K+
Total orders
$3.9M+
Gross order value
1K
Average orders/mo
$50K+
Average gross over value/mo

The Challenge

As a beloved multi-decade institution with a large and loyal customer base, Mustachio’s needed a direct digital ordering channel that reflected the quality of their brand, without giving up customer relationships or margins to third-party aggregators.

  • No direct online ordering channel for loyal customers
  • Third-party platforms capturing digital orders at a cost
  • High phone volume during busy periods
  • No data ownership on digital customer behavior

The Solution

Mustachio’s went all-in on Slice with Online Ordering and POS, creating a direct digital ordering experience for their Buffalo community. Since 2019, they’ve averaged 1K orders per month, all through Slice.

  • 100% of orders flowing through Slice, direct, fee-free for customers
  • POS integration to manage operations end to end
  • 1K avg. online orders per month consistently
  • $50K+ in average monthly order value

The results.

Before Slice

  • No direct digital ordering channel
  • Third-party aggregator fees on online orders
  • High phone volume straining operations
  • No customer data ownership

With Slice

  • 83K+ orders, 100% online through Slice
  • $3.9M+ in online gross order value
  • 1K avg. orders/month over 78 months
  • $50K+ average monthly order value
83K+
Total orders
$3.9M+
Gross order value
1K
Average orders/mo
$50K+
Average gross over value/mo

Slice has definitely made our life easier around here.

— Frank, Mustachio’s Pizzeria
Mustachio's Pizza Logo

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