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How Petey's saw 7K+ orders in the first 15 months with Slice

Region:
 Warren, MI
Pain Point:
 Needing to build momentum
Slice partner since:
 December 2024
Region:
Warren, MI
Pain point:
Needing to build momentum
Slice partner since:
December 2024
Key products used:
  • Family Membership
  • Online Ordering
  • Point of Sale
7K+
Total orders fulfilled
2K+
Online orders placed
$213K+
Gross order value
400+
Average orders/mo

The Challenge

As a newer independent pizzeria, Petey’s needed to build an online presence and in-shop operation from day one without the budget or infrastructure of a chain. Getting the right technology in place early was essential to building momentum.

  • New shop needing a complete ordering and POS solution from launch
  • Building an online customer base with no existing digital footprint
  • Managing in-shop and online volume as a new operation
  • Competing in Warren’s local pizza market without a chain’s resources

The Solution

Petey’s came on board with Family Membership, with a focus on better Online Ordering and an updated POS. The result: 400+ orders per month and $14K+ in monthly order value in just 15 months of operation.

  • Family Membership to build customer loyalty from day one
  • Online Ordering as a direct digital channel with no aggregator fees
  • POS to manage in-shop orders seamlessly from launch
  • Full revenue visibility across both channels from the start

The Results

Before Slice

✗  No established ordering infrastructure

✗  No digital customer base to build on

✗  No tools for loyalty or repeat customers

✗  Starting from zero in a competitive market

With Slice

✓  7K+ total orders in 15 months (491 average/mo)

✓  2K+ online orders through Slice

✓  $213K+ in gross order value to date

✓  $14K+ average monthly order value and growing

7K+
Total orders fulfilled
2K+
Online orders placed
$213K+
Gross order value
400+
Average orders/mo
“To all the owners: Just dive in with Slice. Trust me, you’ll get your time back.”
— Steve, Petey's Pizzeria

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OUR MISSION
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