How Prima Pizza Kitchen used Slice to drive $5.1M in pizza sales, and earn Best Pizza in Central NJ

Region:

Somerville, NJ

Pain Point:

Scaling fast without breaking down

Slice partner since:

Region:

Somerville, NJ

Pain point:

Scaling fast without breaking down

Slice partner since:

Key products used:

Family Membership

Online Ordering

Point of Sale

202K+

Orders filled

32K+

Online orders places

$5.1M+

Gross order value

Average orders/mo

The Challenge

A pizzeria with 200,000+ orders requires infrastructure that scales without breaking. Prima needed a unified system that could handle strong in-shop demand (nearly 170,000 in-shop orders) alongside a growing online channel, all while keeping the kitchen focused on the quality that earned their reputation.

Managing high in-shop volume without a unified POS system
Third-party online platforms eroding margin on online orders
No single view of revenue across in-shop and online channels
Scaling operations to meet growing customer demand

The Solution

Prima came on board with Slice’s full suite: Family Membership, Online Ordering, and POS. These tools gave the team a unified operation to manage 2K+ orders a month, across both channels, and build lasting customer loyalty.

POS to manage industry-leading in-shop volume cleanly
Online Ordering as a direct channel, no third-party markup
Family Membership to reward loyalty and drive repeat visits
Full revenue visibility across both in-shop and online

The Results

Before Slice

✗ No unified system for in-shop and online orders

✗ Third-party platforms cutting into online margins

✗ Limited customer loyalty tools

✗ Fragmented revenue data

With Slice

✓ 202K+ total orders, all channels unified

✓ $5.1M+ in gross order value over 85 months

✓ 2K avg. orders/month (one of Slice’s busiest shops!)

✓ Family Membership driving ongoing customer loyalty

202K+

Orders filled

32K+

Online orders places

$5.1M+

Gross order value

Average orders/mo

“It’s worked out great for the last six years. [Slice has] been like a partner to me; a partner that has helped me out through the success of Prima.”

— Jerry, Prima Pizza Kitchen

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