How Taste of New York Pizzeria used Slice to build $2.1M in pizza sales

Region:

Tampa, FL

Pain Point:

Unifying online and in-shop ordering

Slice partner since:

Region:

Tampa, FL

Pain point:

Unifying online and in-shop ordering

Slice partner since:

Key products used:

Online Ordering

Point of Sale

102K+

Total orders

11K+

Online orders

$2.1M+

Gross order value

1.2K+

Average orders/mo

The Challenge

With the bulk of volume flowing through in-shop orders, Taste of NY needed a POS and ordering system that could handle high counter traffic reliably. The challenge was finding infrastructure that unified in-shop and online without complexity, and without giving up margin to third parties.

Managing high in-shop counter volume without a unified system
Online and in-shop channels operating independently
Third-party platforms capturing online customers at a cost
No single revenue dashboard across channels

The Solution

Taste of NY partnered with Slice, using Online Ordering and POS to run a fully unified operation. Over 85 months, the shop has processed more than 100,000 orders and generated $2.1M in gross order value.

POS built to handle high-volume in-shop operations
Online Ordering through Slice
Unified revenue tracking across both channels
Consistent performance across 1,200 orders per month

The Results

Before Slice

✗ Separate, disconnected ordering systems

✗ Third-party platforms on online orders

✗ No unified operations view

✗ Margin leakage on digital orders

With Slice

✓ 101K+ total orders, all channels unified

✓ $2.1M+ in total gross order value

✓ 1.2K+ avg. orders/month sustained over 85 months

✓ Strong in-shop volume as the primary growth engine

102K+

Total orders

11K+

Online orders

$2.1M+

Gross order value

1.2K+

Average orders/mo

“The register is so simple. It’s easy. It’s not complicated. Anyone can use it.”

— Wael, Taste of New York Pizza

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