Discovering Soriano’s Pizza: A unique blend of flavors and passion in San Diego

Nestled in the heart of Barrio Logan, San Diego, Soriano’s Pizza is no ordinary pizzeria. This hidden gem, owned by Wilfredo and his family, has made a name for itself by combining authentic Mexican flavors with classic Italian pizza.

A Journey of Transformation

Wilfredo's journey began when he came across a former Thai restaurant listed on Craigslist. Equipped with leftover equipment and a determination to save on costs, he transformed the space into what is now Soriano’s Pizza.

Since opening its doors, Soriano’s Pizza has become a favorite among locals, earning rave reviews without even asking for them. Wilfredo’s belief in quality and authenticity has resonated with customers who appreciate the handmade pizzas and the welcoming atmosphere.

The Unique Menu

What truly sets Soriano’s Pizza apart are its signature offerings. Wilfredo’s Cochinita Pibil pizza, inspired by a traditional Yucatecan dish, features slow-cooked pork marinated in orange juice and achiote, topped with lime-pickled onions. Another fan-favorite is the Al Pastor pizza, showcasing the flavors of Mexican street tacos with marinated pork, pineapple, and cilantro.

For Wilfredo, creating these unique pizzas is about giving his pizzeria a distinct identity. While some may question mixing Mexican and Italian cuisines, his loyal customers are proof that the combination works.

A Family Affair

Soriano’s Pizza is more than a business; it's a family endeavor. Wilfredo works side by side with his children, wife, and a small team to keep the restaurant running seven days a week. Their dedication ensures every customer gets a memorable experience, whether they’re dining in or ordering takeout.

Looking Ahead

As Wilfredo plans for the future, his goal is to continue expanding while maintaining the intimate, family-focused atmosphere that defines Soriano’s Pizza. From themed specials for holidays like Valentine’s Day to engaging with customers through social media and delivery apps, he’s always looking for ways to connect with the community.

Whether you're a local or just visiting San Diego, Soriano’s Pizza is a must-try destination. With its innovative flavors, heartwarming story, and commitment to quality, this pizzeria is redefining what it means to be a hidden gem.