From Louie & Ernie’s to Tori T’s: How Victoria built her Detroit-style pizza dream
Victoria’s story is one of passion, perseverance, and pizza. Growing up at her father’s iconic Bronx pizzeria, Louie & Ernie’s, she learned the ins and outs of the business early. But her journey didn’t stop there, Victoria went on to carve her own path in the pizza world by opening Tori T’s Pizza in New York, where she’s putting a fresh spin on Detroit-style pizza.
Embracing Detroit-Style Pizza
While her roots are deeply tied to New York-style pizza, Victoria took a bold leap into Detroit-style, a lesser-known but rising trend. Known for its thick crust, cheesy edges, and rectangular shape, Detroit-style has quickly become Tori T’s signature. Every pizza reflects her creativity, from sweet chili chicken toppings to buffalo chicken Wednesdays, keeping customers excited for something new.
The Power of Social Media
When Victoria launched Tori T’s, she relied on more than just great pizza to build her brand. She used social media and local press to share her story, turning her personal following into a loyal customer base. Her strategy worked: on opening day, Good Friday, lines were out the door, proving that hard work and strategic marketing pay off.
Lessons from the Pizza Counter
Running her own shop has been a learning curve. From maintaining decades-old equipment to managing a tight kitchen space, Victoria has proven that determination and adaptability are key. She also credits her coaching background for helping her manage a team effectively, knowing when to push and when to step back.
Advice for Aspiring Owners
Victoria’s biggest tip? Be selfless and resilient. “No one is coming to save you,” she says. Success in the pizza business requires relentless dedication, willingness to learn, and a strong support system.
At Tori T’s, it’s about more than pizza, it’s about community, family, and creating an experience. Whether she’s crafting the perfect Detroit-style pie or supporting local charities, Victoria is a testament to how passion and hard work can turn a dream into reality.
Follow Victoria’s journey at Tori T’s Pizza and let her story inspire your next great idea.
