This is your pizzeria’s guide to the top pizza ordering days of the year, using 2025 data from thousands of independent pizzerias nationwide.
Pizza holidays are great, but that’s not where the real money is. National Cheese Pizza Day can be fun, but it’s nothing compared to Super Bowl Sunday when it comes to sales.
These are the days in 2025 when pizzerias see the biggest spikes in order volume, average order value (AOV), and total gross order volume (GOV).
Skip to Slice’s “Events near me” tool to find local suggestions. 📍
We put all the findings into a data-backed calendar that shows you exactly when to staff up, stock up, and promote, so you can turn your busiest days into your most profitable ones.
Download the 2025 Top Pizza Ordering Days datasheet
The Top 25 Pizza Ordering Days of 2025
Here’s the full rundown of the highest-volume pizza ordering days across the Slice network in 2025
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The Biggest Ordering Day of 2025: Halloween (October 31) 🎃
No one is shocked by this. Halloween 2025 was the single biggest ordering day of the year, and it wasn’t even close.
On October 31, we observed pizzerias processing well over $8 million in GOV, with an average order value of $42.11. That’s a staggering 137.7% increase over the same day in 2024. The single highest-value order that day hit $2,991.
Why? In 2025, Halloween fell on a Friday, creating the perfect storm for families ordering before trick-or-treating and parties, winding down with late-night slices.
How to use this data
Staff up on Fridays, especially October–December.
Every Friday in this window has top-25 potential.
Pre-promote 48 hours before peak days.
Send texts, post on social, update your Slice menu with specials.
Prep for higher AOV on holidays.
Valentine’s Day, Super Bowl, and New Year’s Eve customers spend more, make sure you have premium options and upsells ready.
Watch your region.
If you’re in a suburban market, your AOV ceiling is higher. Price accordingly.
Find the top pizza ordering days near you!
Want to find more days to boost orders and promote your shop? Use our events finder to locate a happening near you.
6 key insights from the Top 25 Pizza Ordering Days of 2025 data
How ordering patterns differ across the country
The data tells a different story depending on where your shop is located.
Large Metro Areas (Urban Centers)
Urban pizzerias see the highest raw volume but the lowest AOV, typically $32–$36 on peak days. Halloween was the biggest day across the board, with large central metros processing ~72K orders at a $40 AOV (the highest AOV for urban shops all year).
Suburban and Fringe Metro Areas
Large fringe metros (suburban areas around major cities) consistently show the highest AOV, regularly hitting $38–$47 on peak days. Super Bowl Sunday posted an extraordinary $47 AOV in these areas. These customers order bigger — more items, more add-ons, more family-size deals.
Small Metro and Micropolitan Areas
Smaller markets show strong loyalty patterns. While volume is lower, AOV holds steady at $36–$42 on peak days, and these areas saw some of the highest per-shop engagement rates. Valentine’s Day and Super Bowl Sunday drive outsized AOV spikes here too.
Rural Areas
Rural pizzerias see the smallest order counts but maintain respectable AOVs of $33–$38 on top days. Interestingly, rural areas show stronger spikes around major holidays (Thanksgiving week, Christmas week, New Year’s Eve) compared to event-driven days like Pi Day, suggesting these communities rally around family gathering moments.
| Glossary | ||
|---|---|---|
| Region | What it means | Think… |
| Large Central Metro | Counties in metro areas of 1M+ people that contain the largest principle city | Manhattan, downtown Chicago, central LA |
| Large Fringe Metro | Counties in metro areas of 1M+ people that don’t contain the principle city | Long Island, North Jersey suburbs, Orange County |
| Medium Metro | Counties in metro areas of 250K–999K people | Rochester, Boise, Des Moines |
| Small Metro | Counties in metro areas of 50K–249K people | Ithaca, Flagstaff, Bowling Green |
| Micropolitan | Counties in areas of 10K–49K people with an urban cluster | College towns, county seats, small regional hubs |
| Rural | Counties that don’t fall into any metro or micro category | Small towns, farming communities |
The bottom line
The busiest ordering days follow clear patterns: Fridays, fall months, and culturally significant moments. The shops that prepare with staffing, inventory, online ordering, and promotions are the ones that turn a good week into a record-breaking one.
Download the calendar. Pin it to your wall. Build your 2026 strategy around it.
Data sourced from the Slice network, covering online and offline orders from independent pizzerias across the United States in 2025.