OPTIMIZE YOUR GOOGLE BUSINESS PROFILE
Make sure you’re showcasing your business in the best possible on Google.
WhAT IS YOUR GOOGLE BUSINESS PROFILE?
Your Google Business Profile (GBP) allows you to control how your shop appears across Google searches and on Google Maps. As an owner, you have the ability to claim and verify your GBP. And according to Google, once you do so, you are twice as likely to be considered reputable.
WHY IS THIS IMPORTANT?
Claiming and verifying your GBP is your way of taking ownership of your online presence and protecting yourself online. When you own your GBP, you can ensure you are showcasing your shop in the best possible way.
STEP 1: LOCATE YOUR GBP
Log in to your shop’s Google account. If you don’t have one, create one here.
Now search for your business on Google using your shop name followed by your city and state. If you’re on a desktop computer, a box should appear on the right side of your screen. If you’re on a mobile device, it’ll appear at the top of the screen and include your shop name, address, and other business information.
STEP 2: CLAIM YOUR GBP
If you are already the owner of your Google Business Profile, you can skip to step 3. If you are not the owner of your Google Business Profile, follow the verification process below that applies to your particular situation.
SITUATION 1
YOUR SHOP DOES NOT HAVE A GOOGLE BUSINESS PROFILE
PRO TIP: Always use your official business name, phone number, and category. Make sure you also add the area you deliver from your business.
SITUATION 2
YOUR SHOP’s GOOGLE BUSINESS PROFILE HAS NOT BEEN CLAIMED
PRO TIP: See section “claim this business.”
SITUATION 3
YOUR SHOP’S GOOGLE BUSINESS PROFILE HAS BEEN CLAIMED BY SOMEONE ELSE
PRO TIP: After requesting access to your GBP, it may take up to 3 days to view your verification options.
SITUATION 4
YOU ARE THE MANAGER OF YOUR SHOP’S GOOGLE BUSINESS PROFILE
STEP 3: VERIFY YOUR GBP
You will be presented with three options for verifying your GBP: phone, postcard, or video.
OPTION 1: PHONE
Go to your GBP
Click “Get verified by Phone”
Answer the call on your business phone and write down the six digit code
Enter the code in your GBP
OPTION 2: POSTCARD
Step 1: Request your code
Go to your GBP
Click “Get verified by Postcard”
Make sure the address is correct
Request the code
Once you receive the postcard with the code in the mail, go to your GBP
In the “Code” field, enter your 5-digit verification code
Click Submit
OPTION 3: VIDEO
PRO TIP: Be sure to record the storefront with the business name and address visible. You’ll also want to record employee-only areas and tasks that only someone working in the business could do. For instance, opening the cash drawer or logging into your POS. We recommend keeping the videos fairly short.
STEP 4: ADD YOUR WEBSITE
The last thing to do is to add your Slice-powered website address to your Google Business Profile. You can do this from your business dashboard by clicking ‘Edit Profile’.
Once you’ve added the site, click Save. Your Google Business Profile is now updated.
PRO TIP: Sometimes things go wrong and you may need to deal with a suspended or disabled page. This Google Guide and video are great resources to get started.
TAKE Advantage of Order with Google
Order with Google lets customers order directly from your preferred channels. We recommend that you set your Slice-powered website as the preferred ordering option within your Google Business Profile. When customers order in this way, we are able to send them reminder emails and mobile alerts to get them to order from you again. Learn more.
NEED HELP?
We can answer any questions regarding your Google Business Profile.