How Domino’s does data — Scott Sokoloff

Our guest this time is Scott Sokoloff, the former head of analytics at Domino’s. He’s a big believer in data-driven decisions, building customer relationships, and using both to succeed in food.

Listen in for order-timing insights, business questions you should consider, and whether to focus on new or old customers.

Follow Scott @scottsoko.

Last edited: February 12, 2026

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Dragons and Pizza Wars — Nicole Russell

Categories:
Run Your Shop / Shop Stories

Tags:
Building customer loyalty / Digital advertising / Getting new customers

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