Inside Razza: How Dan Richer built a national pizza icon
In Jersey City, New Jersey, Razza has become a destination for pizza enthusiasts from across the country. But the journey to success wasn’t easy. Dan Richer, the owner and creator of Razza, faced numerous challenges, from a slow start to navigating the difficulties of the pandemic.
When Razza first opened, the early years were tough. Customers were scarce, and Dan often wondered if the restaurant would survive. Just as things began to stabilize, the pandemic forced a shift to takeout-only service, requiring an overhaul of their entire operation. Through it all, Dan’s dedication to quality and innovation kept him moving forward.
Today, Razza stands out for its commitment to excellence. Every detail, from the perfectly fermented dough to the hand-selected ingredients, reflects Dan’s passion for the craft. During our visit, Dan gave us a behind-the-scenes tour of the kitchen and dough room, explaining how he has cultivated a team culture that feels like family.
Dan credits his success to perseverance, constant learning, and a deep respect for his team. His story is a reminder that, with determination and a focus on quality, even the toughest challenges can lead to incredible achievements.
If you’re a pizza fan or an aspiring restaurant owner, Dan’s journey offers valuable lessons on how to build something extraordinary.
Want to see Razza in action? Watch the full video on our YouTube channel, where Dan shares his story and gives an exclusive look at what makes Raza truly special.
