If you’re a pizza lover or a restaurant owner looking for inspiration, Mootz Pizzeria in Detroit is a must-visit. This isn’t just a pizzeria, it’s a three-in-one business featuring a dining room, a speakeasy-style bar, and a takeout counter, making it a go-to spot for locals and tourists alike.
The Story Behind Mootz
Opened in 2018, Mootz quickly became a Detroit staple. The owners faced an unexpected challenge when COVID hit just a year into business. They adapted by shifting focus to takeout, creating meal deals, and supporting essential workers with pre-made lunches. That resilience paid off, and now, the restaurant is stronger than ever, drawing massive crowds, especially on weekends and game days.
Behind the Scenes: Making the Perfect Pizza
Mootz is all about high-quality, New York-style pizza. Their kitchen operates like a well-oiled machine, producing up to 600 pizzas on a busy Friday night. Every detail matters, from the handmade dough to the precise topping measurements that ensure consistency in every slice. Their garlic knots, soaked in rich butter and topped with Romano cheese, have also become a customer favorite.
The Secret to Their Success
Aside from great food, Mootz thrives because of smart marketing. They’ve invested in a PR team to help them gain media exposure, connect with food bloggers, and collaborate with local businesses. This strategy has helped them stand out in Detroit’s competitive restaurant scene.
Lessons from the Owner
Looking back, the owners say they would have spent more time refining their operating procedures before opening. Having clear training programs and structured workflows would have saved them time and money in the long run. Their advice to new restaurant owners? Get the foundation right before expanding.
Mootz Pizzeria is proof that with great food, strong branding, and smart business strategies, a restaurant can become a community staple, even through tough times. If you’re in Detroit, this is one pizza spot you don’t want to miss.