Entertain first, sell later: the 70/30 social media secret

Is your pizzeria's social media strategy leaving customers hungry for more? As highlighted by Pizza Today, posting with purpose is crucial for success in the digital world. 

The right social media recipe calls for a blend of entertainment and information. By following the 70/30 strategy, you can boost engagement and drive more business to your pizza shop.

The perfect slice: 70% entertainment and information

To keep your audience coming back for seconds, aim for 70% of your posts to be entertaining or informative. This content should be as irresistible as your signature pizza. Here are some ideas to get you started:

1. Behind-the-scenes videos: Show off your pizza-making process or introduce your staff.
2. Fun pizza facts: Share interesting tidbits about pizza history or different styles.
3. Pizza pairing tips: Suggest the perfect beverage to compliment your pies.
4. Customer spotlights: Feature loyal customers enjoying your pizza.
5. Local community involvement: Showcase how your pizzeria gives back.

Remember, social media is like a networking event. Your post is the conversation starter, but engagement is key. Respond to comments and messages promptly to build relationships with your followers.

The secret sauce: 30% top of mind awareness and calls to action

The remaining 30% of your posts should keep your pizzeria fresh in customers' minds and encourage them to take action. Here's how to divide it up:

Top of mind awareness (20%):
1. New menu item announcements
2. Limited-time offers
3. Updates on upcoming events or specials
4. Behind-the-scenes glimpses of your kitchen

Calls to action (10%):
1. "Order now" promotions with a direct link
2. Invitations to join your loyalty program
3. Encouragement to leave reviews
4. Prompts to sign up for your newsletter

Remember, your call to action should be clear and compelling, like the aroma of a freshly baked pizza drawing customers in.

Ready to cook up your new social media strategy? Follow the 70/30 rule and drive more customers to your door today.