Your shop needs a marketing department
Your shop needs a marketing department
While we'd all like to think customers will come back to your shop on their own, the truth is that they sometimes need reminders that your shop exists. But you don't have time (or budget) to hire a marketer to leverage all the customer data you've collected. Your pizzeria needs a marketing strategy that simply works.
Here’s a look at the marketing solutions you need to succeed — and how you can get them without burning through your hard-earned money:
Email marketing
There's a reason websites ask for your email: They use it to market to you later. And that's exactly what your shop needs to do. When you have the technology to send emails, you can market to your own customers at no added cost. Sending the right email at the right time reminds people who already love your shop to order now or plan to order later tonight.
Phone marketing via push notifications and texts
We all know customers are glued to their phones. So one of the most effective places to market is through push notifications. When a customer has downloaded an app, you can effectively market to them at no added cost.
Push notifications enable you to reach your customers wherever they are, at the absolute best times. Whether it's promoting a lunchtime special or a late-night deal, a first-party pizzeria partner ensures that your offers are always within reach of your customers, driving more orders and revenue for your pizza shop.
Time and cost efficiency with automated marketing
Manual marketing is time-consuming and expensive. But automated marketing takes an essential business function off of your plate.
You have enough to do and shouldn’t have to worry about marketing, too. In a world where attention is scarce and competition is fierce, the right automated marketing solution can provide a powerful tool to stand out, engage customers, and drive growth.
Encourage your users to order digitally
Digital ordering streamlines your operations and provides valuable customer data for automated marketing. When customers order online or through your app, you can collect their contact information and order preferences. This data can then be seamlessly integrated into your automated marketing campaigns, allowing for more personalized and effective outreach.
By encouraging digital orders, you're not just simplifying the ordering process — you're also building a powerful database for future marketing efforts.
