How Braazo Pizza went from old-school to a modern pizza powerhouse

When Daniel took over Braazo Pizza in downtown Los Angeles, he wasn’t just buying a business — he was stepping into a legacy. The pizzeria had been around for over 15 years, but it needed a serious upgrade. From outdated technology to inefficient workflows, there were plenty of challenges to tackle. Instead of diving in blindly, Daniel made a smart move: he worked in the shop for three months before officially taking over.

Modernizing an Iconic Pizza Shop

One of the first changes Daniel made was updating the restaurant’s point-of-sale system. The previous owner had an outdated setup, so Braazo switched to Slice Register, a system designed specifically for pizzerias. This helped streamline orders and keep things running smoothly, making operations more efficient.

Another game-changer? Outsourcing phone orders. Daniel, like many pizzeria owners, found that answering phones was one of the biggest headaches. With a new phone system from Slice, calls are now handled professionally, reducing mistakes and saving valuable time during peak hours.

Building a Stronger Brand with Social Media

Unlike the previous owner, Daniel and his wife recognized the power of social media marketing. Braazo Pizza’s Instagram presence took off, showcasing mouthwatering photos of their New York-style pizzas and new menu additions like their Alfredo pasta pizza and Sicilian-style pies. Social media didn’t just bring in new customers—it helped Braazo build a stronger relationship with their community.

The Future of Braazo Pizza

After a year and a half of growth, Daniel is already eyeing expansion. His next goal? Opening a second location near LAX. With a thriving downtown shop and a smart approach to running the business, Braazo Pizza is proving that old-school pizzerias can thrive in the modern era — if they’re willing to adapt.

Want to check them out? Visit BraazoPizzaLosAngeles.com or follow them on Instagram @BraazoPizza!