How slice saved Joe’s pizzeria $100k+ in fees
Grubhub took customers and 25% of sales from this suburban shop. Slice put that money back in the owner’s pocket.
SETTING THE TABLE
With a background in banking and finance, Mo Abutaa already knew how to run a business. When he took over Joe’s Pizzaria, he learned the difference between sitting behind a desk and standing behind a counter.
Mo kept the name and recipes that made Joe’s Pizzaria a Sterling, VA fave. He kept the loyal customers, too. When they wanted a large pepperoni or a sponsor for the school fundraiser, Mo delivered. The local community had his back – Grubhub did not.
THE CHALLENGE
Joe’s Pizzaria had a 5-star rating on Grubhub, but they were averaging less than $25 per order and paying out ~25% in fees. Mo figured promo codes would bring in new customers and increase sales. Unfortunately, the new customers weren’t coming back, and he was the one funding the discounts.
As a numbers guy, Mo knew that something wasn’t adding up. On a slow Tuesday, Mo reached out to his Grubhub rep for advice. On Friday, the rep called him back to suggest a promo code, funded by Joe’s Pizzaria. Meanwhile, site issues and chargebacks took days, and sometimes weeks, to resolve.
Grubhub was eating into the bottom line and sending would-be regulars to cheap fast food. Mo was losing money with every promo, and that cash ultimately went to Grubhub.
THE SOLUTION
Mo needed a reliable partner to support his digital business on all fronts. Slice helped improve the ranking of Joe’s Pizzaria on local Google searches and created custom deals with his menu’s top sellers. Mo scored new customers, turned them into regulars, and turned record profits thanks to Slice’s targeted reminders and flat fees. And, with 24/7 customer support, Mo increased customer loyalty, replacing botched Grubhub deliveries with better business from Slice.
“Grubhub takes so much and gives very little in return. Slice is different. The other guys are aggregators. Slice is a true partner.” —Mo, Owner, Joe’s Pizzaria
