Digital menu boards: Enhancing the ordering experience with digital displays
Digital menu boards are everywhere these days. But are they a good investment for your pizzeria?
There’s a case to be made. Digital menu displays can improve the customer experience, cut down on printing costs, and potentially boost your bottom line.
Here’s a look at what digital menus can do for your pizza shop.
Mouth-watering visuals
People eat with their eyes first. Digital menu boards let you showcase high-quality images and videos of your pizzas in all their cheesy, saucy glory.
Seeing that perfect cheese pull can get customers excited, driving them to place an even larger order.
Easy updates on the fly
No more reprinting menus every time you change a price or add a new item. With digital menus, you can update your offerings instantly across all your locations.
Out of anchovies today? No problem. You can remove it from the menu fast, avoiding disappointed customers.
Boost sales with strategic placement
Digital displays give you the power to highlight your most profitable items or promote daily specials. Put that pricey gourmet pizza front and center or showcase your lunch combo deal during the midday rush. Smart menu engineering can guide customers towards higher-margin items.
Clear and easy to read
Instead of squinting at small print, customers can easily read digital menus — even from a distance while waiting in line. You can also use animations to draw attention to certain items or cycle through different menu sections.
Multilingual options
Got a diverse customer base? Digital menus can easily cover multiple languages — say, English and Spanish — making your pizzeria more welcoming to a wider range of customers.
Integrate with online ordering
Link your digital menu boards with your online ordering system for a seamless experience. Customers can scan a QR code to pull up the menu on their phones and place an order right then and there.
You can also give customers a QR code that links out to your favorite first-party ordering partner. Tired of losing ~30% every time a customer orders you on a third-party delivery aggregator like DoorDash? Direct them to the app you want them to use for future deliveries.
Enhance your brand image
Sleek digital displays can make your pizzeria feel more modern and upscale. Use your brand colors and logo throughout the design to reinforce your identity and create a cohesive look.
Save money in the long run
While there's an upfront cost, digital menu boards can save you money over time. No more printing costs for updated menus, and the ability to quickly adjust prices can help you stay profitable when ingredient costs go up.
