Turn calendar chaos into cash this February
This year is different. With Super Bowl Sunday, National Pizza Day, and Valentine’s Day all within a five-day window, you have the perfect recipe for a high-revenue month. Instead of simply trying to survive the rush, let’s talk about how you can grow your business, attract new customers, and create loyal fans who will stick around long after February ends.
Sunday, February 9
Super Bowl Sunday Meets National Pizza Day
Super Bowl Sunday is already the busiest day of the year for most pizzerias, often bringing a 44% sales boost. This year, it coincides with National Pizza Day, which attracts people who want to celebrate pizza in a fun and creative way.
What This Means for You
You will get your usual Super Bowl crowd ordering their go-to large pizzas and wings.
You also have an opportunity to appeal to pizza lovers who want something unique for National Pizza Day.
How to Handle It
Start Promoting Early: Share your Super Bowl and Pizza Day deals a couple of weeks in advance. Tease special pizzas on social media, put up eye-catching signs in your shop, and send email reminders with pre-order links.
Segment Your Menu: Offer a simple “game day” bundle that includes large pizzas, wings, and drinks. At the same time, feature a fun, limited-edition pizza for National Pizza Day (maybe a local specialty or brand-new recipe).
Offer Pre-Order Bonuses: Encourage pre-orders by including a small extra, like free garlic knots, for anyone who orders by Feb 7. This helps you better manage your kitchen workflow.
Stock Up: Expect pepperoni, cheese, wings, and dough to sell fast. Prepare and store extra inventory to avoid scrambling on the big day.
Why It Matters
Bigger Bundles mean higher average ticket sizes.
Broad Appeal attracts both football fans and pizza enthusiasts.
Efficient Operations let you serve more customers and keep service times fast.
Monday, February 10
Post-Super Bowl Slump? Not Anymore
The Monday after the Super Bowl often sees a 14% drop in sales. Everyone is recovering from party food and thinking about eating lighter or saving money.
Keep Sales Rolling
Light & Easy Meals: Offer smaller, healthier combos like personal pizzas and salads to encourage customers who might hesitate to indulge again.
“Recovery Meal” Deals: Consider a “Post-Game Recovery Special” that includes a personal pizza and side salad. It hits the spot without overwhelming.
Follow Up with Past Customers: Use your Super Bowl order history to send a friendly email or text thanking them for their purchase. Include a small discount code to prompt a second order.
Why It Matters
Fills a Slow Day: You do not need to accept a quiet Monday.
Builds Loyalty: A genuine thank-you and a small incentive can keep customers coming back.
Friday, February 14
Valentine’s Day Brings a 33% Sales Hike
Valentine’s Day is your chance to lean into the romance and make some serious dough (pun intended). Heart-shaped pizzas, anyone?
Make It Special
Heart-Shaped Pizzas: These are Instagram gold and customers are usually willing to pay extra for the novelty.
Couples’ Bundles: A “Date Night Special” could include a heart-shaped pizza, salad, dessert, and a sparkling drink or wine option. Offer dine-in or delivery for added convenience.
Singles & Families: Not everyone is celebrating with roses. Create a “Solo & Satisfied” deal for one, or a “Family Pizza Love Fest” bundle for larger groups.
Small Touches: Add a short note or heart-shaped sticker to the box to make it feel extra personal.
Why It Matters
Higher Ticket Values: People tend to spend more on special occasions.
Social Media Buzz: Customers love sharing photos of heart-shaped pizzas, which gives you free publicity.
New Customers: Folks who might not usually order pizza might be tempted by the novelty factor.
The Entire Week
Make the Most of the Busy
With so much happening in such a short time, you will need a plan. Here are four quick tips:
Work Backwards:
Finalize your preparations for Super Bowl + National Pizza Day first. Then, once those are done, pivot your promotions to Valentine’s Day.Batch Prep:
Have plenty of dough, sauce, cheese, and pepperoni on hand. Prepping in bulk helps you handle sudden order spikes.Rotate Your Marketing:
Focus on Super Bowl and National Pizza Day promos in late January. Once the big day is over, switch to Valentine’s Day offers.Leverage Your Team:
Schedule enough staff for peak days. Assign clear roles so nobody is scrambling. Delegation is your best friend.
Ready to Crush February?
With the Super Bowl, National Pizza Day, and Valentine’s Day lined up, you have everything you need for a record-breaking month. Start preparing now so you can handle the rush like a pro and turn one busy week into a year-round win.
What’s your plan for this February? Share your approach in the comments or tag us in your social posts once you start rolling out your promotions. Here’s to making February your best month yet!
