Marketing pivots to pizza champion: Michael Androw’s recipe for success
Michael Androw is a pizza visionary who transformed his bustling restaurant into a takeout and delivery powerhouse during the pandemic. Michael, the owner of E&D Pizza Company in Avon, Connecticut, and Vice President of the prestigious World Pizza Champions, shared his inspiring journey, insights on evolving marketing strategies, and his passion for high-quality ingredients and community building.
Pivoting Through the Pandemic
E&D Pizza Company had been a popular dining spot in Avon for over a decade, but when the pandemic hit, they made a bold move to shift entirely to takeout and delivery.
“We were worried at first,” Michael admitted. “But it ended up being the best decision ever.” This pivot not only kept the business afloat during a challenging time but also set a new course for its success.
Embracing Technology in Marketing
As a leader in the pizza industry, Michael is at the forefront of marketing innovation. He highlighted how advancements like artificial intelligence and social media have revolutionized how pizzerias connect with customers.
“In the past, you put ads in newspapers or on billboards and hoped people saw them,” Michael explained. “Now, with tools like geo-locating and platforms like OpenTable integrating with Alexa, you can target your audience at the exact moment they’re considering their next meal.”
Michael also praised Facebook and Instagram’s ad tools, particularly their new overlay features. “These ads show up unobtrusively while people are scrolling, and they’re tailored to their interests. It’s a game changer for getting the right message to the right person at the right time.”
The Secret to Standing Out: Ingredients and Passion
For Michael, great pizza starts with the best ingredients. He spares no effort — or expense — in sourcing the finest produce, even going so far as to pick vegetables fresh from a nearby farm.
“It’s harder, it costs more, but the end product is worth it,” he said. “The personal pride I feel in offering a product that’s truly exceptional is unmatched.”
Michael’s commitment to quality extends to his philosophy on pizza-making: “Everyone makes great pizza, but what sets you apart is the passion and effort you put into every detail.”
Building Community Through Collaboration
As a member of the World Pizza Champions, Michael is part of a group that prioritizes collaboration over competition. Led by industry icons like John Arena and Tony Gemignani, the team has fostered a culture of openness and support.
“In the past, no one would share their secrets. Now, we openly help each other,” Michael shared. “If someone has a question, I’ll give them my personal number and say, ‘Call me anytime.’ We’re all one big family.”
This mindset of community and education has helped transform the pizza industry, making it more inclusive and innovative than ever before.
Advice for Aspiring Pizza Makers
Michael offered sage advice for anyone looking to start or grow their pizza business:
Embrace Change: “The industry is evolving quickly. Don’t be afraid to adapt and use new tools like AI and social media.”
Ask for Help: “Lean on younger employees who are tech-savvy to help you navigate new platforms. It’s a great way to build morale and get things done right.”
Focus on Quality: “Invest in the best ingredients you can find. It might cost more, but the payoff in customer satisfaction is immeasurable.”
Build a Strong Team: “A good core team is everything. With the right people, you can overcome any challenge.”
Michael Androw’s journey is a testament to innovation, hard work, and the power of community. Whether he’s pushing the boundaries of marketing, sourcing the finest ingredients, or mentoring others in the industry, Michael exemplifies what it means to be a champion.
