Halloween for Pizzerias: Tactics and Templates to Drive Orders and Increase Revenue
DID YOU KNOW: The average pizza order is $36.07. And when you consider Halloween night boosts that number by 40%, that average order size can increase to ~$51.
Your shop is in for a big night, no matter what. We want you to be ready.
Grab these checklists, social media templates, and preorder fliers to help you manage the rush, drive more orders, and increase revenue.
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Pre-Halloween Marketing and Preparation
Let’s drive orders and turn profit. To do this, it’s crucial to make sure you have your marketing plans in place.
Preplanning checklists, social media promotion, and preorder reminders will help make the pre-Halloween marketing and preparation run smoothly.
Get Organized & Make More Money
Halloween will be chaotic. That’s why even a little preparation goes a long way.
We reached out to the Slice Community and asked what some of the most important checklist items are. We put their recommendations into our Halloween Prep Checklist, complete with pre-stocked to-do items and space for you to add your own tasks.
Staying organized ensures you have the right inventory, staff coverage, and marketing in place.
Social Media Promotion for Pizzerias on Halloween
Social media is where your customers live, and where they’re planning parties. Engaging and authentic social media content builds excitement, can inspire pre-orders, and will keep your shop top-of-mind.
Grab these ready-to-post social media templates, along with a full set of best practices to help drive attention and engagement to your shop this Halloween.
Free Downloads:
Ready-to-post social media content
Caption templates for Facebook, Instagram, and TikTok
Social media best-practices guide (short and actionable)
Social media questions? Follow Slice on Instagram, or call our team, standing by 24/7 to help.
Promote Preorders for an Easier Halloween
Preorders on Halloween are a must. You should expect a 30% increase in online orders on Halloween, and without preorders, you risk being overwhelmed by last-minute demands, soaring wait times, and potentially-frustrated customers.
Consider the following tactics to drive preorders:
🕔 Limited-time offers: Early-bird discounts and reservation deals.
🛒 Cart prompts: Prominently call out preordering on your website.
📥 Email customers: Get to the point with preorder-specific messaging.
📲 Social media: Countdowns and daily posts to increase urgency.
🔖 Fliers and inserts: Posters, table tents, receipts, and fliers accompanying deliveries.
Grab your preorder templates below. Print these out, or send them however you want to spread the word.
Day-of Execution and Upsells
Now, you have to make sure the actual day goes smooth.
Do you have your checklist handy? What still needs to be crossed off?
A few things to consider when you show up to your pizzeria on Halloween:
Making sure the staff who is scheduled to work is there.
Having an alternate, or two, just in case.
Setting clear expectations with customers who are calling in day-of.
You can only do your best to get as many people as possible their pizza by 5:30 when everyone wants it.
Triple-checking you have enough inventory.
Brace for the rush and hang on.
Product Bundles Will Increase Sales On Halloween
Bundles are how customers order more at once and feel like they’re getting a deal. If you haven’t thought of them already, here are a few considerations (+ names for you to use, if you want):
👻 Family-Friendly Bundles
Monster Feast Pack – multiple pizzas + sides for the whole crew
Ghoul’s Night In – 2 large pizzas + breadsticks + sodas
Pumpkin Patch Party – pizzas + wings + dessert
🎃 Kids & Costumes
Trick-or-Treat Meal Deal – personal pizza + candy + drink
Little Goblins Combo – kids’ size pizza + spooky snack
Mummy Munchies Box – pizza + breadsticks wrapped like mummy bandages
👨🎤 Late Night / Teen & Adult Crowd
Vampire Bite Bundle – large pizza + garlic knots
Witching Hour Special – pizza + wings + drinks (perfect for late night)
Haunted House Party Pack – multiple pizzas + sides for groups
🍬 Dessert & Sweet Tooth
Spooky Sweets & Eats – pizza + cookies/brownies
Candy Cauldron Combo – pizza + candy add-on
BOO-licious Bundle – pizza + dessert item
BONUS:
How to create a bundle
Identify best-sellers and bundle them (e.g., Large cheese + Side Salad + 2 fountain drinks).
Set a slightly discounted bundle price to drive volume.
Give it a fun, Halloween-themed name (see above).
Pre-prep ingredients for those bundles to speed up fulfillment.
Promote early on social media and via text/email.
Grab your social media templates here.
Offer pre-orders to manage the dinner rush smoothly.
Post-Halloween Re-marketing and Follow Up
Re-marketing is the key
If your shop is on Slice, you’ve already built a customer list you can use to re-market. With the automated marketing tools: email marketing, text notifications, consumer app alerts, etc, you can turn the busy Halloween night into repeat business.
Every direct order you get on Halloween is a potential repeat customer. The best part about working with Slice is, we will handle the follow-up, while you focus on the pizza. Slice automatically re-markets to those customers through email, text, and in-app alerts.
This means there’s a much easier chance of you turning those one-time buyers into loyal, repeat customers. And you didn’t really have to do anything.
Don’t forget about your team
Your team got through the night with you. Recognize them, call out teamwork wins, and be sure to note any bottlenecks that slowed anything down. Since Halloween can double (or even triple) a pizzeria’s night, celebrating the staff who helped make it happen keeps morale high.
Using data for future success
The analytics you get through Slice gives you a goldmine of data for future planning.
Review what customers ordered most, when the rush hit hardest, which menu items or bundles performed best, how many preorders you received, and more.
Use this data to refine your strategy for the next big pizza holiday.
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With these templates, checklists, and operational tools, your focus can be on making pizza. We will help you drive sales and delight customers.
Keep local thriving, and Happy Halloween!
