The journey of Prince Street Pizza: From NYC to a national icon

When you think of iconic pizza brands, Prince Street Pizza stands out as a name that resonates with both New Yorkers and pizza lovers worldwide. Originally founded in 2012 in the heart of New York City, the pizzeria’s fame skyrocketed thanks to its signature Sicilian slices and cup-and-curl pepperoni.

Enter Lawrence Longo, the visionary CEO who took this beloved neighborhood pizza spot and turned it into a thriving national brand. In a recent interview on How You Slice It, Lawrence shared his journey—from opening the first West Coast location during the pandemic to growing the business into a multi-state empire with 14+ locations.

Overcoming Challenges
Scaling a restaurant without a traditional culinary or restaurant background might seem daunting, but Lawrence’s story proves it’s possible. By leveraging strategic partnerships, such as collaborating with Todd Graves of Raising Cane’s, and focusing on quality and consistency, Prince Street Pizza became a benchmark for expansion done right.

Building a Community
Lawrence emphasized the importance of community in the pizza business. Whether it’s serving first responders during crises or maintaining authentic recipes passed down through the Morano family, Prince Street Pizza continues to stay true to its roots while adapting to new markets.

Looking Ahead
With plans for new locations in Chicago, Dallas, and beyond, Lawrence’s journey is far from over. His dedication to refining processes and fostering a culture of excellence ensures Prince Street Pizza remains a leader in the pizza industry.

For more insights into Lawrence Longo’s strategies and the inspiring story behind Prince Street Pizza.